What is Amazon Prime Video?
Amazon Prime Video is a streaming service that offers a variety of movies, TV shows, and original content to its subscribers. It is part of the Amazon Prime membership, which also includes free shipping, music, books, and other benefits. Amazon Prime Video is available in over 200 countries and regions1.
Why is Amazon Prime Video showing ads?
According to a statement by Amazon, the company decided to introduce limited advertisements to its Prime Video shows and movies starting in early 2024. The reason for this decision is to continue investing in compelling content and keep increasing that investment over a long period of time1. Amazon said that it will offer an ad-free tier for an additional $2.99 per month in the US, while pricing in other countries will be published later1.
How will the ads affect the users?
Amazon said that it aims to have meaningfully fewer ads than linear TV and other streaming TV providers. The company also said that it will ensure that the ads are relevant and respectful to the users and their viewing experience1. The ads will appear in the US, UK, Germany, and Canada in early 2024, and in France, Italy, Spain, Mexico, and Australia later in the year1. Users who want to avoid the ads can opt for the ad-free tier or use other features such as downloading or watching offline1.
How does Amazon Prime Video compare to other streaming services?
Amazon Prime Video is one of the leading streaming services in the world, competing with Netflix, Disney+, Hulu, HBO Max, and others. Each service has its own advantages and disadvantages, such as content library, price, quality, features, and user interface. Some services also offer different tiers of subscriptions, such as ad-supported or ad-free plans. For example, Netflix introduced an ad-supported plan last year for $8.99 per month in the US2. Hulu also has an ad-supported plan for $5.99 per month and an ad-free plan for $11.99 per month3. Disney+ does not have ads on its service, but it charges extra for some of its new releases4.
